Website Foundations The 13 basic principles to your website This is why I say that your website is your greatest sales tool … when done right. Whether they were referred to you from a friend, saw your work on Facebook, Google’d photographers in your area or saw an ad you placed in a local magazine, they will turn to your website in their research.īased on the effectiveness of your website, visitors will either take the “next step” and contact you, or they’ll click the “x” button and continue looking elsewhere. Let’s face the reality – a potential client will almost always end up on your website at some point. ![]() ![]() ![]() Your website is your greatest sales tool, and it can be your best asset or your worst enemy, depending on how it’s set up.
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